Cash: The energy of business

I'm passionate about numbers because of their ability to tell an accurate story.

Do you feel the same way?

The world is uncertain, especially when it comes to growing a business.

Befriending numbers helps create clear images of what IS, what needs fixing, and what's POSSIBLE.

Clarity is what I love.

I seek it in the puzzling situations many small business owners face—being profitable, yet struggling with cash flow challenges.

As a CFO, I must stay grounded in the present (hailing profitability) while also forecasting the future (anticipating cash flow challenges).

My clients are dedicated entrepreneurs, but they often have financial blind spots that need attention.

Here's an example: one of my clients had a solid service business but lacked insight into key cash flow drivers.

Here's how we turned that around and guided them to positive cash and profitability:

We focused on their highest-margin services and launched referral programs with their ideal clients.
- Results: This brought in larger, more profitable projects.

Next, we cut overhead costs that weren't adding value.
- Results: The savings went right to the bottom line.

Finally, we designed better collections processes to get invoices paid faster.
- Results: When they dropped the clients who were late consistently with their payments, they did not have to deal with chronic cash flow issues anymore.

These may seem like small corrections but for this client, they represented a major shift that brought in much-needed cash.

The client achieved financial clarity. And by learning to leverage their financials as a powerful tool for growth, now they have the key to their present and future success.

If you're looking to understand and improve your cash flow, I am offering a live free training soon. I'll outline my process for increasing cash flow and you will leave with actionable steps.

If you want in, please sign up here